Sul filo del Loden
The history of the fabric from which one of the oldest garments in the world is born, which since the Middle Ages, from the valleys of Trentino-Alto Adige, has then landed on the catwalks of the greatest fashion brands of the twentieth century.
A visit to the “Lodenwelt - Museo Mondo del Loden” (Lodenwelt - Loden World Museum) is a captivating journey through the threads of this ancient fabric, derived from sheep's wool, to discover the close link with its territory, its manufacturing process and its iconic sartorial style.
- IN EXCLUSIVE
- WHAT'S INCLUDED*
- Visit to the tailor's shop guided by a master seamstress, whom will illustrate the various steps of loden manufacturing process, from wool to clothing
- Aperitif at the Oberrauch-Zitt boutique with a tasting of typical South Tyrolean products
- Guided tour of the Lodenwelt - Loden World Museum
- Guided tour of the tailoring workshop
- Aperitif with typical South Tyrolean foods and wines
*The Parentesi does not include anything not expressly indicated
30/05
Start time: 4:00 pm
Duration: about 2h
Vandoies (BZ), Trentino-Alto Adige
Limited avaiability
THE PARENTESI
A long thread of wool
The term 'loden' seems to originate from the archaic German word “lodo”, which indicated the 'bale of wool' from which it comes, if not precisely a 'dress of raw linen'. Used in the Middle Ages by shepherds as a waterproof fabric to shelter from the cold Alpine winters, ever since the nineteenth century the Loden has become a fashionable item of clothing: chosen by Emperor Franz Joseph I of Austria for his hunting trips, which gave it the classic green color, it was then worn in the 60s by royals, sportsmen and movie stars, establishing itself as a versatile style icon.
The World of Loden
Today the Loden fully represents part of the sartorial tradition and customs of Tyrol, a story told by the Loden World Museum: an experiential and multimedia journey that illustrates - through historical tools, machinery, photographic documentation, designs of clothes since the nineteenth century until the present day - the various phases of production, from shearing to the packaging of the clothes, and the evolution of its sartorial style.
On a teacher's loom
The activity of filature made by women on long winter evenings, the journeys of the cloth peddlers and the fulling of wool: the imagery and the world of loden will be told to you by the experience and passion of a master seamstress, whom will also guide you inside the tailor's shop to show you from a practical point of view, through the loom, the steps of wool processing.